A set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business’s connection between its outgoing consumer advertising and the responses to that advertising. These processes are designed for business-to-business and direct-to-consumer strategies. Lead management is in many cases a precursor to sales management and customer relationship management. This critical connectivity facilitates business profitability through the acquisition of new customers, selling to existing customers, and creating a market brand. This process has also accurately been referred to as customer acquisition management.
The general principles of lead management create an ordered structure for managing volumes of business inquiries, frequently termed leads. The process creates an architecture for organization of data, distributed across the various stages of a sales process, and across a distributed sales force. With the advent of the Internet and other information systems technologies, this process has rapidly become technology-centric, as businesses practising lead management techniques have shifted much of the prior manual workload to automation systems, though personal interaction with lead inquiries is still vital to success.
Along with its other related business practices – marketing, brand development, advertising, and sales – the goal of an effective lead management initiative is to generate new business revenue, increase visibility, and improve the general attitudes of potential clients and the public at large for future business development.
Inquiry Generation or Lead Generation and Lead Tracking are the two most important functions of any Inquiry Management Software.Inquiries can be generated from various sources like emails, voice telephony, personal visits, third party references etc due to which tracking of Lead source is also very crucial since based on the reports and statistics generated, decision as regards to the effectiveness of future business promotion strategy, advertising media selection can be taken to increase the impact of promotional efforts.
We offer inquiry management solutions and the our solutions are completely cloud based which means all the data is stored on the cloud which makes it possible to seamlessly share the data with other offices or individuals working from different geographic locations, as well as the real time access helps in quick and accurate business decisions making.
The Dashboard of our software can display various important and regularly needed details on it. The Dashboard is fully configurable in the sense that the information on dashboard can be selected by the individual as per his daily needs, making it extremely useful and user friendly.
With inquiry management software offered by us you can keep track of the status of inquiry as it progresses. It can also auto-update the probability percentage of securing the order which helps you to keep track of list of sales inquiries which are nearing finalization and also helps you in sales forecasting and set up monthly sales budgets.